The official guide for the 2017 OBIAA Conference... in your pocket. View the conference program, speakers, workshop details, and tradeshow exhibitor list. Plus, play the Flavourhood / OBIAA 2017 Beacon Hunt: explore the tradeshow to uncover iBeacons.
OBIAA 2017 is a three day national conference event that brings together leading minds to help BIAs develop skills in strategic planning, event design, marketing and measurement. This years focus, the ROI of BIAs, explores how BIAs can show return on investment with special attention paid to data collection and anaylsis.